Track every link click.

ZRO is a link tracker that opens the app your audience wanted, and shows who tapped, who arrived, and which post brought them. A click is not a visit: in Instagram and TikTok, many people give up in the small browser a link opens in.

Get started freeSee sample data

Free for 10 links and 7 days of history. No card needed.

  1. 1Audience

    Know exactly who tapped.

    Their country, their phone, the app they were scrolling and the hour they were awake. Every tap is recorded with the facts that matter, from one link and no SDK.

  2. 2Leads

    See who arrived, not just who clicked.

    Traffic counts taps. Reach counts people. Know who is new, who comes back, and how many made it out of the in-app browser and into your destination.

  3. 3Sources

    Know which source is worth the post.

    The platform with the most taps is not always the one whose people arrive. Yield by source, link and campaign shows where your next post should go.

  4. 4Frictionless

    Then clear the way.

    The app opens signed in, so the person who wanted to watch, follow or buy never meets a login wall. Fewer lost taps means more leads, and more leads means more sales.

ZRO in numbers

  • 24

    ways to slice every tap, from country to campaign to the hour

  • 12

    apps opened directly, so the people you reach arrive signed in

  • 0

    SDKs, pixels or code to add. Paste a link, that is all

The data

Everything you learn from one link.

Every tap is recorded with the facts that matter and none that identify a person. Each one is a filter in your dashboard, so any question about your audience is one tap away.

  • Who

    The person behind the tap, never their identity.

    • New or returning
    • Device model
    • System version
    • Screen size
    • Language
    • Browser

  • Where

    Where in the world, and when in their day.

    • Country
    • Region
    • City
    • Time zone
    • Hour of day
    • Day

  • How they arrived

    The path that brought them to your link.

    • Source
    • App tapped from
    • Referrer
    • Campaign
    • UTM source
    • UTM medium
    • UTM term
    • UTM content
    • Connection

  • What happened

    Whether the tap became an arrival, and how fast.

    • Opened the app
    • Left the in-app browser
    • Route taken
    • Time to an outcome

The numbers

See who actually showed up.

Four figures, each in plain words: Traffic, Handoff, Yield and Reach. Then the path every tap took, from where it started to where it ended. This is sample data.

Traffic

Human taps

56.7K

+28.5%vs prior 28D

Handoff

Left the in-app browser

85%

+2.5 ptvs prior 28D

Yield

Opened the app

76%

+5.2 ptvs prior 28D

Reach

Unique visitors

21.6K

+28.5%vs prior 28D

Path

56,715 taps · Sample data
  • Instagram39.9K · 70%
  • TikTok6,683 · 12%
  • X3,437 · 6%
  • Direct4,132 · 7%
  • Other2,543 · 4%

56,715 taps

  • Opened the app38.9K · 69%
  • System browser4,870 · 9%
  • Website8,395 · 15%
  • App not installed2,955 · 5%
  • Closed early1,616 · 3%
Want to poke around? Open the full sample dashboard

Frictionless

Taps get counted. People get lost.

On Instagram, TikTok, Facebook and X, a link opens in a browser built into the app. It is signed out, so the person you worked to reach has to log in again, or leave.

A plain short link

  1. 1TapSomeone taps the link in your Instagram bio.
  2. 2TrappedIt opens in Instagram’s own browser, signed out.
  3. 3LostThey close it. The click was counted. They never arrived.

A ZRO link

  1. 1TapSomeone taps the link in your Instagram bio.
  2. 2HandoffZRO recognises the in-app browser and steps out of it.
  3. 3OpenYouTube, Spotify or TikTok opens, signed in and ready.
Wondering how it works? Read how a link opens the app

Built for creators

Turn an audience into leads, and leads into sales.

If your living starts with a tap, the numbers should tell you where to put your next post, and nothing should stand between the tap and the buy.

  • Know your audience

    Where they are, what they hold and when they tap. Decide what to post, and when, from what your own people do.

  • Prove it to sponsors

    Answer a brand’s first question with real numbers: how many people tapped, how many different people, and how many arrived.

  • Sell without friction

    Shop, affiliate and store links open in the app your audience is already signed in to, so buying is one tap, not a login.

Every app

12 apps. 11 traps. One link.

ZRO opens the app a link belongs to, and steps out of the browsers that trap it. Any other link still works: it opens on the web, and you still see the tap.

Opens 12 apps directly

Steps out of 11 in-app browsers

  • Instagram
  • Threads
  • Messenger
  • Facebook
  • TikTok
  • Snapchat
  • X
  • LinkedIn
  • Pinterest
  • Line
  • WeChat
Curious why links get stuck? How in-app browsers trap links

How it works

Paste. Share. Learn.

  1. 1

    Paste any link

    A YouTube video, a Spotify playlist, your store. Choose a short name or let us pick one.

    zro.to/r/summer-drop

  2. 2

    Share it anywhere

    Posts, stories, DMs, newsletters or your bio. One link for every platform and every phone.

  3. 3

    Read the data

    ZRO opens the right app, falls back to the web when it has to, and records who tapped, where from, and whether they arrived.

Everything else

Made to be trusted.

The details that make the numbers worth reading.

  • Real fallbacks

    If the app is not installed, the visitor lands on the website, not on an error.

  • Knows where taps come from

    Instagram, TikTok, X, a newsletter or a direct message. UTM tags on your link are recorded and reported.

  • Four numbers, plain words

    Traffic, Handoff, Yield and Reach. Each one says what it counts, and how it moved since the last period.

  • People, not crawlers

    Link-preview bots and crawlers are filtered out of Traffic and counted separately, so the numbers are humans.

  • Private by design

    We never store IP addresses with a tap. Visitors are counted with a salted hash, so Reach is a number, not a list of people.

  • Nothing to install

    No SDK, no app of your own, no code on your site. Your links work the moment you paste them.

ZRO at a glance

What it is
A link tracker for creators and small businesses: one short link that opens the right app and records every tap.
Who it is for
Creators, brands and marketers who make a living from links shared on social media.
What it does
Turns any URL into one short link that opens the right app on iPhone and Android, and records who tapped, from where, and whether they arrived.
What it opens
YouTube, Instagram, TikTok, Spotify, Amazon, X, Facebook, LinkedIn, WhatsApp, Telegram, Snapchat, Twitch.
What it measures
Traffic, Handoff, Yield and Reach: how many people tapped, left the in-app browser, opened the app, and how many different people that was.
What it needs
Nothing to install. No SDK, no app of your own, no code on your site.
Price
Free for 10 links and 7 days of history. Pro is $5 a month. Forever is $10 a month.

Built for

Anyone who sends people somewhere.

Creators, small shops and the people who run their social accounts all want the same thing: to know what a post did.

Pricing

Start free. Pay for the history you keep.

Every plan opens the app and measures every tap. Plans differ in how many links you can make and how far back you can look.

  • Free

    $0

    10 links · 7 days of history

  • Pro

    $5 / month

    Unlimited links · 3 months of history

  • Forever

    $10 / month

    Unlimited links · All history

Compare plansRead the FAQ

Know who actually showed up.

Sign in with a provider or your email. Your first link takes a minute, and the first tap shows up on your dashboard within seconds, with everything you need to turn it into a lead.

Get started free